The New York Times published a poll this week that asked consumers to choose the worst brands to hate, with an eye toward the future of the business.
In the poll, which surveyed more than 8,000 consumers in the U.S., nearly three-quarters of respondents said they’d hate the brand of sheet metal used to make laptops and desktops.
Another third said they wouldn’t hate the material, but would hate the company making it.
And a third of respondents chose Apple, which has a history of making products with questionable environmental or health records.
But the poll found that some consumers are choosing not to buy products made with the materials.
More than a third said their preference for a product made with materials made by a different company is because they don’t want to be associated with the company.
The poll also found that nearly half of respondents — 44 percent — said they would prefer to buy a brand of computer or tablet with a brand they have no experience with, or one that is too similar to their existing one.
More respondents than not said they prefer to purchase a brand that’s made with more recycled materials, according to the poll.
About one-third of respondents also said they are choosing brands that don’t meet the standards set by the Environmental Protection Agency.
One-fifth said they don